August 12, 2010
Dear Hiring Committee:
I am writing to ask that my resume be considered for a marketing position in Austin. I am sincerely interested in hospital and healthcare marketing; I am an avid researcher of healthcare industry marketing strategy and am seeking a job in this field. I believe I can make an immediate contribution to your company and I hope that you consider me in your candidate selection.
I can bring hands-on marketing and implementation experience gained at top in-house corporations and a database marketing agency to your company. I am skilled in many marketing channels and the different stages of the customer, product and branding lifecycles. Other key qualifications I possess include strong communication and project management skills. I am a customer-centric business professional and I incorporate this mentality in all marketing strategies. These qualifications, coupled with my constant willingness to study and apply new trends and tactics in marketing, healthcare marketing and in understanding consumer behavior make me a strong candidate for your company.
I am interested in learning more about the company and would like to meet with you in person to discuss this position.
*RESUME*
A driven marketer equipped with innovative thought,
focus on new product development marketing and business insight to create tactical campaigns that increase product and brand presence in the marketplace.
SUMMARY OF QUALIFICATIONS:
*Experience with developing captivating marketing materials in many different marketing channels
*Progressive responsibilities and effective leadership roles through jobs and internships
*Robust project management skills
*Strong interpersonal skills and professional communication method
*Ability and desire to learn and absorb new information and skills very quickly
*Computer Skills: Microsoft Office: Excel, Power Point, Access, Google Analytics
CORPORATE EXPERIENCE
Targetbase Nov. 2009-May 2010 | Irving, TX
Account Executive, Client Services for a prominent international automobile manufacturer
*Coordinated Direct Mail and Email campaigns to prospective and current customers.
*Liaison between all internal marketing and technology departments and the client.
*Provided reporting to the client for sales conversion, materials usage and campaign profitability.
AEGON Direct Marketing Services, Inc. June 2007-Nov.2009 | Plano, TX
Marketing Specialist, March 2008 – November 2009
Developed and implemented new or enhanced life insurance and health products, lead creative direction and marketing campaigns for CRM marketing division that partnered with a major department store retailer.
*Coordinated cross-functional teams for campaign planning assistance and implementation.
*Assisted in development of effective campaigns through analysis and selection of appropriate target marketing, product and pricing strategy, creative direction, copywriting.
*Implementation responsibilities: technical setup, regulatory compliance review, creative execution.
*Took initiative to identify and apply internal process improvements and efficiencies.
*Encouraged out-of-the-box thinking amongst teammates.
*Tracked financial results of campaigns to analyze successes and identify process improvements.
Intern to Retention Marketing Manager, June 2007 – March 2008
Focused on tactical Customer Relationship Management strategy, particularly retention and loyalty.
Applied product development, branding, and marketing campaign strategies.
*WinBack Retention Project:
Campaign designed to recapture def...
Login or Register to view the full resume.
