PROFESSIONAL OBJECTIVE
Continued professional growth and challenge in Marketing where skills and abilities in branding, positioning, communications, sales, media relations, design and layout, and purchasing can be applied in Houston, Texas.
SUMMARY OF QUALIFICATIONS
Business Development – Skilled in developing revenue opportunities through strategic partnerships, sponsorships and events.
Corporate Branding – Extensive experience developing strategic plans, logo’s and campaigns to achieve goals along with media placement and purchasing utilizing Radio, ROP and TV.
Communications - External and internal corporate communications, with a focus on media relations, business and issues communications, and reputation and crisis communications.
Sales and Marketing – Experience in selling and purchasing all media sources maximizing reach and frequency and budgets.
Event Planning – Recognized for developing and executing marketing events and promotions utilizing third party sponsors and media partners.
Media Relations – Skilled with establishing proper media channels and developing press materials to address client needs.
Design and Layout – Skilled in developing concepts and image with electronic media, internal as well as external outsourcing.
Personal Attributes – A highly motivated professional with strong communication and negotiating skills that is creative and can manage multiple priorities concurrently.
EXPERIENCE REVIEW
GALLERIA TENNIS AND ATHLETIC CENTER, Business Manager - Membership
9/10-4/11 Position Eliminated - Houston, Texas
Responsibilities: Start Up-The development and implementation of Club's marketing and sales objectives, communications, programs, market research, concept positioning, promotion and public relations, and to meet or exceed Membership performance objectives.
Accomplishments:
• Increase memberships through closing sales with private and corporate clients.
• Maintain expenses within budgeted guidelines.
• Responsible for Member, Board Member, and prospective Member communication with regard to membership sales and programming, to be executed in congruence with communications guidelines.
• Represent and Communicate the Club in community activities and organizations (i.e., Chamber of Commerce) to provide community awareness of the Club and to develop sources for prospective Club Members.
• Interface with Club Management and staff and all Club personnel to enhance awareness of the Club's membership needs and objectives; to solicit support for the attainment of these objectives; and to solicit input and feedback which will aid in the enhancement of Member usage and Member satisfaction levels within the Club.
• Work closely with the entire staff at the club to ensure the Members are receiving the best in Member Services.
• Maintain CRM databases
• Develop marketing materials, promotions and events.
FOX SPORTS GRILL, Marketing and Sales Manager
10/07-6/09 Location Closed - Houston, Texas
Responsibilities: To brand and market 3 year old restaurant to prospects/leads, media chambers, meeting groups in the Uptown area and city of Houston. Responsible for creating and executing marketing plan and budget. Also responsible for generating event sales, including preparation, execution and follow-up as well as prospecting, B2B sales and consumer sales/loyalty programs.
Accomplishments:
• Secured in excess of $500,000 in 2008 in event sales selling out the restaurant on numerous occasions.
• Established excellent relations with Uptown area hotels, offices, and retailers.
• Improved market penetration through marketing and advertising mixes.
• Representative for Chamber, MPI, BMA, ISES and CCVB relations.
• Developed events for corporate marketing helping to drive sales and traffic.
• Assisted the management team re-brand the restaurant creating a family friendly environment.
• Generated marketing and promotional materials with limited fiscal resources to promote events.
GULF COAST BUSINESS REVIEW, Associate Publisher – Marketing and Sales
4/06-7/07 - Fort Myers, Florida
Responsibilities: Start Up - Established new satellite sales and editor office in Fort Myers to expand reach into Lee, Collier and Charlotte Counties in SW Florida. Responsible for all marketing, B2B sales, and communications, promotion activities, including strategies, plans, execution, post-revenue; all office duties.
Accomplishments:
• Secured in excess of $200,000 in print sales 1st year as a start up.
• Positioned the paper as the only weekly source of business news in SW Florida
• Identified marketing opportunities through grass root networking; Chambers of Commerce, Trade Groups, and Media relations.
• Doubled readership within 1st year.
• Developed events and themes for corporate marketing helping to drive sales and traffic.
• Developed client relations along with the Editor in SW Florida attending events and business functions.
• Developed all marketing tools needed to communicate The Review’s message.
• Expanded Legal Notice section of the paper now generating 1 million dollars in sales.
TEAMedia, New Business Development
2/05-5/05 – Wichita, Kansas
Responsibilities: Start Up - Generating new business/revenue for advertising agency; cold calling outside sales, media relations, event and promotions, media buying, marketing plans/strategies, pr/community affairs, creative.
RADIO DISNEY AM 1480 KQAM, General Manager
7/02-2/05 – Wichita, KS
Responsibilities: Start Up – To create a new radio station to the state of Kansas targeting teens and families. Responsible for all areas of the station: Sales, Marketing, Events and Promotions, Communications, Advertising, Budgets, NTR, Trade Shows, Media Relations, PR/Community Affairs, Accounts Receivables Payable, Production, Engineering, FCC/PSA, Maintenance.
Accomplishments:
• Generated NTR sales within the 1st 3 years generating more than $600K that was 150% of expectations
• Created, developed and implemented marketing and promotional opportunities and local events that built value for the station and clients.
• Developed and executed concepts and events which generated cume, time spent listening and revenue for Radio Disney.
• Developed new sales team and “Part...
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