Executive Profile
Possesses an in-depth knowledge of the commercial and industrial sales and marketing process as well as that of control system integration, networks, and protocols. Within the Intelligent Transportation Systems domain, continues to play a pivotal role in the development of The US Department of Transportation's adaptive lighting standard; and The US Department of Energy's "Smart Grid" standards being developed by the National Institute of Standards and Technology. Held a variety of senior positions at development and consulting firms as well as startup organizations in the high technology sector. Proposed, engineered and managed large commercial and governmental automation projects in the US and Europe.
Professional Strengths
• High technology corporate strategist
• Seasoned sales and marketing professional
• Public and media relations expertise
• New product launch evangelist
• Start-up and turnaround specialist
• Known industry expert
• Superior technical presentation skills
• Published author of technical white papers
• Energetic, passionate, and innovative leader
• Proactive, successful team builder
• Sales channel development and branding creator
• Builder and nurturer of key relationships and partners
Experience
Owner and President
Gridaptive Technologies, South Florida 2011 - Present
Founded this consulting organization to the Intelligent Transportation Systems and Smart Grid technology market sectors. Services include market analysis and strategies, sales channel training, product development and project management. Products include standards-based, open-protocol components and integrated systems that allow “plug and play” integration into the rapidly developing, interoperable transportation and power systems of the US, while ensuring compliance with Federal US Department of Transportation ITS and Department of Energy Smart Grid standards. Clients include the US Department of Transportation.
Owner and President
Surf Networks Inc., South Florida 1998 – 2011
Built team to develop engineered products and services for the electrical infrastructure marketplace, focusing on product offerings conformant to the US Department of Energy "Smart Grid" standards as well as to the US Department of Transportation's Intelligent Transportation Systems standards. Focused technology development on key application areas of demand side management, distributed generation and telemetry automation solutions. Initiated comprehensive marketing outreach and sales channel development programs. Formulated and constructed international sales channels. For partner organizations, proposed and implemented organizational performance enhancements, as well as market research, sales channel training and development, sales collateral generation, and social networking outreach for their target markets.
• Designed and developed a broad range of open protocol control and monitoring solutions
• Pioneered trade press and public relations efforts, trade event participation and logistics, technical presentations, social networking initiatives, generation of technical white papers and online presence
• Contracted to US DOT's Intelligent Transportation Standards development process
• Frequent technical presenter at Department of Energy consortium events
• Multi-year contractor to emerging software developer, Strategic Telemetry Inc.
• Major contributor to Federal energy and transportation legislation
• Clients include AMX, Black & Decker, Caterpillar, Crestron, DTE Energy, Groupe Schneider, Lucent Technologies, Philips Lighting, Siemens and Square D
Co-Founder and President
Strategic Telemetry Inc., South Florida 2005 – 2011
Formulated business concept for developer of roadway lighting control systems and mobile asset tracking software solutions. Founded organization, sourced funding, built marketing, sales and technical development teams. Responsible for all sales and market initiatives as well as all technology development
• Initiated and led investor negotiations
• Built and managed North American, European and Asian staff
• Planned technology development paths
• Initiated and monetized OEM relationships
• Formulated and expanded sales channel
• Planned, promoted and organized conference participation
• Supervised installation, commissioning and system management
• Deployed customer relationship management software system
Vice President of Sales and Marketing
Metra Corporation, San Jose, CA 1993 – 1998
Built building automation software division of artificial intelligence technology developer from startup phase to $2 million in sales in four years. Roles included global sales and marketing responsibilities as well as product management for open protocol network management control software.
• Developed OEM relationships worldwide
• Initiated pan-European sales and marketing channel
• Technical presenter at EU and US conferences
• Created sales collateral, newsletters and online presence
Regional Sales & Project Manager
B&B Motor & Control Corporation, New York, NY 1988 – 1993
Designed and marketed motion control systems for industrial automation clients including various Johnson & Johnson divisions.
Sales Manager
AA Electric Inc, East Rutherford, NJ 1985 – 1988
Responsible for sales and marketing of national industrial automation distributor regional operations.
Regional Sales Manager
IVO Industries Inc, Eatontown, NJ 1984 - 1985
Responsible for US sales and marketing for European manufacturer of industrial instrumentat...
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