WORK EXPERIENCE:
Newell Brands
Charlotte, NC
Dec 2018 – Jul 2020
Assistant Channel Marketing Manager, e-Commerce
Managed product launches, analysis of brand potential, advertising strategy, and content
development for a portfolio of CPG across e-Commerce marketplaces.
• Achieved $42M in annual sales and 38% growth YOY with Amazon.com through content
creation, SEO, and effective advertising campaigns.
• Developed insights by building data visualization tools that drove recourse allocation. Analyzed
data to optimize promotions, and improved forecasting accuracy by 8%.
• Managed customer compliance projects across internal business teams, realizing $1.5M in
annualized savings, improving customer relations.
Techtronic
Industries TTi
Washington, D.C.
Jan 2018 – Dec 2018
Field Sales & Marketing Representative
Exceeded sell through targets of TTi brands by cultivating relationships within territory, providing
training sessions, and creating targeted merchandising.
• Developed primary knowledge of market opportunities to increase territory revenue by 26% and
surpass sales forecast by 10%.
• Consistently closed over 10K in daily incremental sales by contacting potential customers
through email marketing, and hosting product demo events.
• Grew and maintained client base by assessing overall satisfaction and resolving challenges to
ensure customer loyalty.
Community
Greenhouse Partners
(Nonprofit)
Cleveland, OH
May 2017 – Aug 2017
Urban Farm Operations & Community Outreach Intern
Assisted in the design, construction, implementation, and operation of an urban farming project
targeted at producing lower cost, healthy food options.
• Ideated greenhouse aquaponics system and de-pav...
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