BUSINESS DEVELOPMENT | MARKETING COMMUNICATIONS | STRATEGY | CORPORATE SOCIAL RESPONSIBILITY
High-impact business development and marketing director who consistently provides innovative results for employers, clients, and colleagues. Recognized as digital literacy and STEM thought leader with a solid track record of success in analysis, design, and implementation of innovative, scalable programs, especially those that resolve STEM/digital literacy issues and connect people from a broad range of corporate, government, non-profit, and educational partners. Built dozens of strategic partnerships with complex tactical plans to enable sustainable growth.
Cross-functional leader with keen ability to engage key senior level internal/external stakeholders while aligning business priorities to build and lead high-performing teams in complex, matrix environments. Consistently exceeds expectations and targeted goals. Adept at identifying business and customer needs.
Key skills include:
• Creating vision and growth strategy
• Organization strategy and alignment
• C-level presentations
• Business development and sales
• Creating and executing plans with clear goals
• Innovative problem solving
• New program development
• Launching breakthrough products/services
• Relationship building
• Training and mentoring
• Budget, Program and Project management
• Social media content
• Event planning and execution
• Marketing Communications
• Solution-based selling
PROFESSIONAL EXPERIENCE
Microsoft Corporation – US Chief Digital Office
Senior Director
New York, NY
2020 – 2022
Devised digital literacy and community engagement strategies for high-profile executive forums that result in deeper customer/client relationships, higher customer satisfaction scores, and more revenue across private sector, public sector, government, education, and non-profit organizations. Deepened engagements with senior leaders in marketing/PR, finance, government affairs, sales, Global Diversity & Inclusion, and other key stakeholders to align business priorities.
• Led launch of innovative national digital literacy program for Northeast region, then managed direct reports similarly in other regional markets (Atlanta, Houston, NYC, and Los Angeles).
o Impacted and trained 42M learners, 74K teachers, and created 181 partnerships – 80% from excluded communities with 50% female beneficiaries (see Accelerate America).
Trained un(der)employed residents in technology roles – cyber security, cloud computing, UX design.
Directly improved workforce skills for those in industries effected by Covid-19 – hospitality, retail, travel, etc.
Immediately employed 600 graduates into high-paying programs with well known companies.
o Developed strategy and tactical plans, then led team efforts for sponsorship support from corporate, nonprofit, city agencies, and higher-ed partners to bring digital literacy training initiative to cities impacted by COVID-19.
Corporate partners – JP Morgan Chase, KPMG, Estee Lauder
Community partners – NYC Housing Authority, Business Council of NY, NYC Mayor’s CTO Office, Queens and Manhattan Chambers of Commerce
Training partners – General Assembly, Generation USA, SUNY Attain, Springboard, Upwardly Global
• Devised GTM strategies for new “Empathy in Action” social impact program and external engagements for 14 RVPs.
o Created methodology for RVPs to implement program with Mayors, influencers, educational institutions, civic organizations, technology associations.
o Leveraged $20M+ in corporate investments, and gained access to high-profile civic and community organizations.
• Worked with Microsoft Human Resources, Finance, Supply Chain, and the Black Partner Growth orgs to build program for internal culture improvements to embrace racial equity, diverse communities, and sustainable societal impact.
Microsoft Corp. – Public Sector
US Citizenship & Market Development Director
Washington, DC
2006 – 2020
Drove marketing programs and growing client relationships with existing enterprise and public sector customers.
• Devised national marketing program and strategy “AI for Government” in 2018 to drive growth opportunities in AI and Cloud Computing for 500+ key customers to enable digital transformation.
o Developed strategy to educate enterprise customers why AI and CC can digitally improve their business operations.
Educated existing clients on the value of moving from legacy mainframe and server systems.
Hosted summits in 5 States (DC pilot, then NY, CA, TX, FL, and WA) to address functional areas and industries, plus the needs of health care, civic government, education, finance, and non-profit organizations.
Created content with Brookings Institution for summits, 1-on-1 fireside chats, and 1-to-group panel programs.
o Insulated existing customers from Google Cloud and Amazon Web Services (AWS) before their introductions.
• Deepened relationships with 70+ public/private customers and partners across the US with “Digital Alliance” program.
o Created portfolio of Microsoft branded programs around digital literacy, technology enablement, and STEM.
Promoted to State/local government customers and higher-ed institutions to address the digital divide.
Included non-profit and educational groups in programs: YouthSpark, DigiGirlz, and Military YouthSpark.
• Created updates and collateral for all 50 States to show investment, revenue, ROI, and project/program status.
o Developed mobile and desktop app with a link to assess progress in each geography.
• Developed high-profile executive forums with influencers and think tanks.
Microsoft Corp. – Management Consultant
Microsoft Consulting Services
Washington, DC
2002 – 2006
Drove consulting sales for key en...
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