HIGHLIGHTS
Managed over 25 quantitative marketing research initiatives for games including Rec Room, Panda Pop, DC Heroes and Villains, Disney Emoji Blitz, and Harry Potter: Hogwarts Mystery
Partnered with leadership of various teams to develop business strategy based on research, including the creation of plushies and implementation of customer archetypes for outbound messaging
Coordinated 3 opening night experiences for the cast, crew, and audience — utilizing project management skills — one of which received special recognition from the touring cast of The Play that Goes Wrong
PROFESSIONAL EXPERIENCE
Freelance Strategist / Consultant September 2021 - Present
Spearheaded strategic social media campaign for UT Dallas Theatre which increased following by 210%, impressions by 45%, and engagement (likes and shares) by 40%
Developed website for Polyphony: A New Musical which has been sent to various investors and producers for pitching
Quantitative Research Analyst April 2022 - June 2023
Rec Room | Seattle, WA (Remote)
Produced 25+ quantitative and qualitative research studies, within a fast-paced environment, employing methodologies such as surveys, competitive analysis, and cross tabs to support short and long-term initiatives
Analyzed data and synthesized key insights using Qualtrics dashboards, working within large sets of data and numbers and effectively presenting findings to stakeholders across various organizational levels
Partnered with leadership cross-functionally to implement a strategic plan and articulate priorities based on research, including the development of plushies and customer archetypes for outbound messaging
Consumer Insights Intern June 2021 - December 2021
Jam City | Culver City, CA (Remote)
Programmed surveys in Qualtrics utilizing advanced logic, embedded data, etc. to understand and explore existing and potential customer persona segments from Jam City games, reaching 23K+ research participants
Manipulated data for leadership’s concerns through Excel and solved many data-related issues, saving the company thousands of dollars in research errors
Collaborated with various departments in developing a new game concept, which won in a company competition
Marketing Strategy Intern May 2019 - August 2019
AT&T Performing Arts Center | Dallas, TX
Designed graphics for promotion in market...
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